{"title":"IAM Beauty","description":"\u003cp\u003eAt IAM BEAUTY, we believe beauty is about revelation, not transformation. Our products act as a highlight for who you are, never a cover-up for who you aren’t. Whether we are nourishing your glow or defining your features, we work with your skin, not over it.\u003c\/p\u003e","products":[{"product_id":"iam-beauty-full-coverage-foundation","title":"IAM Beauty Full Coverage Foundation","description":"\u003cp\u003e\u003cspan\u003eOur Liquid Foundation is a full-coverage, dewy foundation for all skin types, including oily, dry, and sensitive skin. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe 24-hour long-wear foundation blends well into the skin, almost feeling like a second skin. The formula is designed to hide open pores, blur imperfections, and smooth out the appearance of textured skin. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt comes in 5 different shades formulated for both cool and warm skin tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eUsing 1-2 pumps, apply all over your face with a beauty blender or dense brush. 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The product comes with a pointed sponge wand for easy application. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConceal, brighten, and highlight flawlessly with I am Beauty’s Full Wear Concealer.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eDot concealer under the eyes and blend using a concealer brush for a smooth, even finish. 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