The FROWNIES brand originates from a single woman creating a product for all women that would give them a little control over their beauty, even at a time when women could not vote. FROWNIES once called "Wrinkle Eradicators", are the original facial patch to smooth and soften wrinkles, but the brand has evolved into something even bigger. The energy behind FROWNIES is empowerment of women to honor, embrace and celebrate who they are.