How can we make skincare as useful, simple, effective, trustworthy and fun, for as many people as possible? That's what we ask ourselves each day. That's why you're here, reading this self-aggrandising drivel.
Go-To founder and much-loved skincare expert, Zoë Foster Blake, was the Beauty Director at Cosmopolitan and Harper’s BAZAAR for over a decade. Between using and reviewing zillions of skincare products daily, and publishingthebeauty bible, Amazinger Face, Zoë received bucketloads of very honest feedback from women about how utterly baffling skincare can be - the products, ingredients and application thereof.
