Go-To founder and much-loved skincare expert, Zoë Foster Blake, was the Beauty Director at Cosmopolitan and Harper’s BAZAAR for over a decade. Between using and reviewing zillions of skincare products daily, and publishingthebeauty bible, Amazinger Face, Zoë received bucketloads of very honest feedback from women about how utterly baffling skincare can be - the products, ingredients and application thereof.