Founded The First Modern Doctor Brand
Dr. Murad founds Murad, Inc., the first brand of clinical skincare products, setting a new standard for high performance skincare.
Skincare is Healthcare
Dr. Murad launched what he called his “skincare revolution” at a speaking engagement at Esthetics’ West Expo in May of 1990. His manifesto was simple: “skincare is healthcare.” His vision was to bring skincare professionals of all stripes together to work as a team, using scientifically proven formulas and technologies, to help people achieve the healthiest, most beautiful skin possible.